眼皮本來已經很重、要準備去睡覺了~
最後一分鐘卻看到這個新聞~
SM整個不曉得應該要說他們誇張還是厲害,嘖嘖,竟然要蓋主題公園!!!??
還真是什麼錢都要賺阿~

PS,這篇報導是泡自己翻譯的,有錯的、翻的不好的地方還請大家指正。

SM Entertainment to develop an entertainment complex by delacroix on April 28, 2011 at 11:16 am

SM娛樂將打造娛樂中心

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SM Entertainment, in a consortium along with two real estate development companies, Fides and M Studio City, have been selected as developers of a new visual-cultural-recreational complex (yeah man, seriously, that’s what they named that thing), titled “Jo Kam Do“, literally meaning, “Bird’s Eye View”.

SM娛樂聯合兩家不動產建設公司Fides和M Studio City,被選為新視覺-文化-娛樂中心 (英文真的是這樣寫的~) "Jo Kam Do(韓語發音)"意即"鳥瞰世界(泡自己翻的,非官方正式名稱)"的承包商。

Now here comes the wall of text about basic info of the place: City of Munkyung in Northern Kyungsang province, where the complex will be built, selected the three companies for development of its ambitious project. The complex will cost Munkyung 43 billion Won ($40 million U.S.) and the total area of 888,168㎡ will be divided up into three sectors; Sae Jae, Ga Eun, Ha Nae, with construction of Sae Jae beginning this year. The first sector, planned to be complete within the first half of 2012, will include indoor and outdoor filming studios, recreational facilities such as spa and water park, visual section with stages for performances and facilities for autograph sessions, and so on.

接下來我們來看看有關這件案子的基本資料:這座嶄新的娛樂中心將座落於慶尚北道的聞慶市,由上述三間公司承包這件野心勃勃的計畫。聞慶為這件建案將斥資4000萬美金,開拓888,168平方公尺的土地。娛樂中心將分為Sae Jae, Ga Eun, Ha Nae三期建設,第一期計畫Sae Jae將在今年開工並預計於2012的上半年完工,建設內容包括室內及室外的拍攝工作室、娛樂設施 (例如 spa和水上樂園)、視覺部門 (包括表演舞台和簽名會場) 等等。

Now is the more relevant part for those of you that are wondering where SM comes into all of this.

接下來,為所有疑惑SM到底要如何參與這個計畫的人解說一下,

Since this park is being built in the countryside far away from Seoul, Korea’s capital that is famously holding close to half of the national population in its area, it needs to differentiate itself from other theme parks and recreational complexes in order for people from Seoul to travel down there and keep the area alive by feeding it cash. That, is where our friends in the idol business come in; as they provide the complex with the contents of their company. Different zones named after their celebrities, including, but not limited to, SNSD, TVXQ, Super Junior, SHINee, f(x), and BoA, will be offering fan meetings and autograph sessions.

由於這個主題樂園蓋在距離首爾較遠的市郊,眾所周知首爾地區擁有韓國將近一半的人口,所以這座新的樂園必須打造出屬於它自己的特色才能和其他的主題樂園、娛樂中心有所區別,並進一步吸引首爾的人潮移駕來此消費。這就是需要各位所熟悉的偶像朋友們出力的地方了;經紀公司將和娛樂中心合作提供旗下所屬品牌的娛樂項目。以明星命名的不同區域、還有包括東方神起、少女時代、Super Junior、SHINee、f(x)和BoA等藝人未來將在此舉辦粉絲見面會、簽名會等活動。

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There is also a plan to have the stars stay at the hotel in the complex and then name the room that they stayed in after them, so that their fans would want to stay in the same room their idol did.

活動同時,明星們將會留宿娛樂中心的酒店,他們所投宿的房間也會以住宿的明星命名,以吸引粉絲進駐停留。

Might sound a bit weird or creepy, but hey, there are people out there that are willing to spend extra just so they can sleep in the same bed that Changmin or Yuri did. In short, SM’s involvement is to spice the complex up with some flavour of its idols.

也許聽起來有點奇怪或竦動,但確實有人願意花大錢只為了體驗和昌珉或侑利睡同一張床的滋味。簡而言之,SM的工作就是藉由旗下的偶像明星給這座娛樂中心注入新的活力。

SM is not the only entertainment industry representative in the game though; movie director Kang Jae Kyu is to take part in this project as a shareholder and shoot his movies in the studios in this complex. Mr. Kang was the director of Tae Guk Gi: The Brotherhood of War, the 4th highest-grossing film in Korean history, so I guess we can say he is pretty famous… making him a strong ally.

不過,SM也不是唯一一個參與這項計畫的娛樂界代表,電影導演姜帝圭將以投資者的身分參與這項計畫,並且將在這座娛樂中心裡拍攝他的新電影。姜先生曾導演過太極旗:生死兄弟,韓國影史上收入第四高的電影,所以應該會是很有力的推手。

The city of Munkyung doesn’t really have many tourist attractions, and the complex is planned around the concept that it will create itself; that is, unlike the traditional method of putting hotels/restaurants/bars where a tourist attraction already exists (like a beach or a hot spring), they’re building the tourist attraction themselves along with all those other things – like a Disney Land.

聞慶市並沒有太多的觀光景點,而這座娛樂中心建造的概念就是自己動手造;也就是說,拋棄傳統觀光產業的模式,不是把飯店/餐廳/酒吧造在觀光景點的附近(例如海灘或溫泉),聞慶將自己打造一個觀光景點並建設所有觀光區該有的設施-- 像迪士尼樂園一樣。

In this case, the major attraction isn’t Mickey and Snow White; it is what SM has to offer. It is really up to them to get people down there and spend money. Will Jo Kam Do become a major attraction and a centre of hallyu wave, or will we end up studying about it in business class as a case of complete failure? Whatever the result may be, I look forward to writing about this baby in future.

以這個計畫來說,主要的賣點不是米奇和白雪公主,而是SM所提供的娛樂。他們將是吸引人群消費最主要的關鍵。"鳥瞰世界"真的能成為未來的熱門觀光景點和韓流中心嗎? 又或者它將會變成我們以後在商學院教科書上必讀的失敗經典? 不管結果如何,且讓我們拭目以待吧~

Source: AJ News, allkpop via Nate

 

 

其實這麼大的案子,就算把三大娛樂公司都找來也不為過阿~
而且最近不是包括KeyEast, AMENT, Star J Entertainment, SM Entertainment, YG Entertainment, 和 JYP Entertainment 六家經紀公司要合作成立"United Asia Management"嗎?? 那直接跟那UAM簽約不是更好? 可以一下搜括六家的偶像~ 人更多~ 要變成韓流的中心也更穩固~

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