Lee Jang Woo searches for his youth in ABC Mart’s “Barefoot Youth” CF by VITALSIGN on May 10, 2011 at 4:11 pm
Starting May 7th, “ABC Mart” began airing a new ‘discover’-themed CF featuring actor Lee Jang Woo for “Barefoot Youth.”
從5/7開始，ABC Mart將會開始放送由演員李政宇主演"赤腳的青春" 新的 "探索"主題廣告。
The ad previously garnered positive responses with Kim Shin Young and Yoo Jae Suk, and ABC Mart felt that Lee Jang Woo’s lively and energetic image fit well with the image they were going for.
In tune with the theme, Lee Jang Woo can be seen kicking off his shoes as he wonders where his ‘barefoot youth’ had gone to.
Jang Moon Young, the director of ABC Mart’s marketing team, stated, “Lee Jang Woo has a fanbase that includes all ages thanks to his role in ‘Smile, Donghae‘ and ‘We Got Married.’ With him as our model, we hope to advance the power of our brand and garner a bigger consumer base with a variety of fun CFs like the one released today.”
Jang Moon Youn, ABC Mart的行銷部負責人表示，"李政宇藉由在 '笑吧,東海' 和 '我們結婚了' 鐘的演出，擁有跨年齡層的粉絲，用他作為我們的代言人，並且藉由各式各樣有趣的廣告，例如今天開始放送的這支新廣告，我們希望能夠增強品牌的力量，拓展囊括更多的客戶群。"
Source: K Mom News via Nate ALLKPOP