每次看到這種新聞都會感嘆...
滿叔真是很會賺錢阿~

去巴黎開SMT就罷了,開這種記者會幾乎是宣揚國威的架勢了~
韓流真是大勢,把這些明星打造成功之後,韓國接下來的商業利益簡直是滾雪球似的,完全一副啥都能賣的氣勢阿~

SNSD’s Tiffany represents SME at the “2011 SM TOWN in Paris Writers & Publishers Conference” by VITALSIGN on June 12, 2011 at 12:50 am

少女時代Tiffany代表SM娛樂出席"2011 SM Town 巴黎 作家與出版商會議"
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Paris was not host to the “SM TOWN Live in Paris” concerts, but also the “2011 SM TOWN in Paris Writers & Publishers Conference”, which was held on June 11th at the Marriot Rive Gauch hotel.
SM娛樂不但在巴黎舉辦了"SM TOWN Live in Paris" 並且也在6/11於Marriot Rive Gauh Hotel舉行了 "2011 SM TOWN 巴黎 作家與出版商會議"

The event saw the attendance of Kim Young Min, Lee Soo Man, SNSD’s Tiffany, Teddy Riley, and approximately 50 other European composers. Tiffany represented her SM labelmates and gave a special presentation on the training and debut process of the SME system in English.

出席這項活動的包括金永民、李秀滿、少女時代的Tiffany、Teddy Riley和大約五十位歐洲的作曲家。Tiffany代表其他SM的同僚用英文在會議上發表了有關SM娛樂系統地下訓練和出道過程的演說。

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The conference itself was specially set up by SM Entertainment to coincide with the “SM Town Live in Paris” tour. It aimed to showcase not only the music and performance style of SM artists, but also to raise awareness of their musical style to the rest of the world and encourage active communication.

會議本身是特別為配合"SM Town Live in Paris"舉行的。不只是為了宣揚SM藝人的音樂和表演,同時也為了向世界展示他們的音樂風格和鼓勵促進交流。

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Lee Soo Man outlines SM Entertainment’s three stages of globalization by VITALSIGN on June 13, 2011 at 1:43 am

李秀滿解釋SM娛樂全球化三階段
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On June 11th, Korea’s Lee Soo Man and America’s Teddy Riley came together at the Marriott Rive Gauch hotel in Paris for the “SM TOWN Writers & Publishers Conference“.
6/11韓國的李秀滿和美國的Teddy Riley為了"SM TOWN 作家和出版商會議" 在Marriot Rive Gauch Hotel聚首。

Following Tiffany’s explanation of the training process under SM Entertainment, Lee Soo Man gave a one-hour long lecture on SM’s successful ‘Culture Technology’, the secrets to SM’s globalization, as well as the potential for SM’s ability to succeed worldwide.

在Tiffany說明SM娛樂的訓練系統之後,李秀滿發表了長達一小時的演說,講述SM "科技文化"成功的故事、SM的全球化和SM推廣世界成功的潛力。

Lee began by explaining ‘Culture Technology’, or ‘CT’, as a system created exclusively by SM Entertainment to create and train stars into becoming the groundwork of the Hallyu wave.

李秀滿載演說的開頭就表示文化科技(或稱"CT")對於SM娛樂來說是創造和訓練明星成為韓流大勢的基石。

He explained, “CT is the driving force behind the development of SM’s pop culture into global Hallyu. One of the elements of CT is our training system. Through auditions, we discover hidden talent and put them through three to seven years of music, dance, and acting training in order to create a star that’s close to perfection. It’s through this unique system that the Hallyu wave was created.”

他解釋,"CT是支持SM流行文化成為世界性韓流的動力。其中的一個項目就是訓練系統。經由試鏡我們發掘有潛力的人才並且將他們帶入三到七年不等的音樂、舞蹈、演技訓練課程中培養成基近完美的明星。藉由這獨特的系統才成就了今天世上的韓流。"

Artists that grow under the CT system are globalized through SM’s three-step Hallyu process: exportation of cultural products, international collaborations, and globalization.

在CT系統下培養出來的藝人,接著在SM的三階段推廣下成為世界的明星,這三個階段包括:接觸文化產品、國際合作、全球化。

Lee stated, “The first level of Hallyu is the exportation of cultural products, which is exemplified by BoA and TVXQ’s advancement into Japan. The collaboration between KangTa and Taiwanese singer Vanness Wu is an example of the second level.”

李秀滿表示,"第一階段的韓流是接觸文化產品,代表的藝人包括成功進軍日本的BoA和東方神起。KangTa和台灣藝人吳建豪的合作則是第二階段的示範。"

Continuing onto the last level, Lee revealed, “There’s the tag ‘made by’, such as ‘made in Korea.’ There is also ‘made by SM’. We want to cooperate with people all over the world in order to share and produce good music. Through this process, the Asian market can also produce a star capable of succeeding worldwide. All of this is SM’s plan for globalization.”

邁向第三階段,李秀滿表示,"每樣產品上都有個標籤,比方說"made in Korea (韓國製)",現在也有個標籤較" made by SM (SM製)。為了和大家分享我們的音樂,我們希望和全世界的人們合作,在亞洲市場也可以培養出世界性的明星,這就是SM全球化的計畫。"

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Teddy Riley also agreed with Lee Soo Man’s points. In a 10 minute-long briefing, Riley talked about the importance of the Asian market and the power that SM Entertainment holds. He also explained the reasons why musicians all over the world should take an interest in the Asian music market, and named SM Entertainment as the company standing at center stage.

Teddy Riley表示贊同李秀滿的觀點。在10分中的簡短談話中,Riley談到亞洲市場的重要性和SM娛樂的力量。他同時也解釋了全世界的音樂家應該關注亞洲音樂市場的原因,並且明指SM娛樂在這舞台中心的位子。

Riley stated, “On the 10th, I attended the ‘SM Town Live in Paris‘ concert and was extremely surprised to see performances put on by SHINee, Super Junior, f(x), SNSD, and TVXQ. There’s an energy and power that only SM Entertainment possesses, and I’d like to congratulate them on a successful advancement into Europe.”

Riley表示,"10日我參與了'SM TOWN Live in Paris'的演唱會,並且對SHINee、Super Junior、f(x)、少女時代和東方神起的表演感到震驚。他們的演出裡有SM娛樂獨有的爆發力和魄力,我要恭喜他們成功登陸歐洲。"

He continued, “I have visited Korea and have also worked with Korean artists. Korean music is surprising in that you can feel power in their performances, which goes the same for SM. I’m absolutely sure that Korea will go global.”

他接著表示,"我之前拜訪過韓國並且和一些韓國藝人合作過。韓國音樂讓人驚奇的地方在於你可以感受到他們表演中的力量,這和SM所表達的相同。我非常確定韓國會走向全球化。"

Riley named the internet as the driving force behind the phenomenon. “Composers in not only Europe but all over the world need to pay attention to the Asian market. The world is connected through the internet, and it’s one of the reasons why SM artists are so popular. The day where Asian music becomes worldwide isn’t far off from now.”

Riley表示網路是全球化現象背後的功臣。"不只是歐洲的作曲家,全世界都應該關注亞洲的市場。現今的世界因為網路被串連起來,這也是SM藝人會如此受歡迎的原因之ㄧ。亞洲音樂全球化的那一天,已經離我們不遠了。"

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Source + Photos: Dispatch, ALLKPOP

 

 

雖然不可否認與會嘉賓有對主辦單位歌功頌德的嫌疑,
不過韓流最近是大勢也是不可否認~
韓國的政府鼓勵、企業合作,推出韓流之後,企業搭順風車行銷各國也越來越順暢~
加上滿叔這種太有生意頭腦的CEO,韓流簡直是無孔不入阿~

當然不可否認SM的訓練系統的確有他們讀到成功之處,至少SM推出的藝人在實力和外貌(不要管是不是整形的話)都有一定的水準。不論個人還是團體,簡直跟開公關店差不多,五花八門什麼形形色色都有。
Tiffany的演講間接表現了SM的全球化不是說說而已,他們旗下培養出來的藝人都有獨當大局的能力。東團和少時在日本市場的成功,SJ進軍華語圈的動作,甚至是閃團和函數現在積極開發不同路線的實驗,SME雖然老是被粉絲罵到臭頭,但是造星實力雄厚也是不爭的事實。

只能說... 滿叔,你要不要搶錢搶的這麼囂張....

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