好不容易把老闆女兒的婚禮辦完,把人嫁出去之後,泡覺得我本人比她父母還累...
重點是泡又不是婚顧、婚企、婚祕,還要這麼發瘋的關心婚禮的每一個細節.... 差不多可以考慮去換工作了我....
搞不懂台灣的老闆怎麼老是那麼愛把公司的員工當自家的佣人用...

鬆了一口氣之後終於可以來補泡的電視進度~
先和大家分享一下這篇分析三大經紀公司的文章,泡個人覺得很寫實,也很貼切。
關心韓娛,特別是K-Pop的人可以看一下~ 雖然已經算是舊聞了~ 因為泡累到沒時間翻譯~

另外最近對於瘋狂的私生飯已經陸續有藝人跳出來發脾氣了~
泡個人覺得是個好現象,畢竟這些失去理智的粉絲是需要有人出來阻止一下了,要不然越來越不尊重別人的隱私也是不對的。

至於下午班Nichkhun先生的車禍事件,泡不打算放新聞,
酒駕絕對是不好的行為示範,不過泡也絕對不鼓勵大家在這種時候發表落井下石的評論,
khun應該已經學到教訓了。泡其實很高興聽到他決定要暫停曝光,還一點時間給自己去重新思考。
期待看到沉澱後重新出發的他。

以下放文。

 

The Weaknesses of SM, JYP, and YG Entertainment

SM, JYP和YG的弱點

by schmangela - Jul 22, 2012 at 5:15 am

 

Below is an interesting article written by Korean media outlet, Star Today, pointing out the weaknesses of the “Big 3″ South Korean entertainment agencies.

下面是一篇由韓國媒體Star Today所撰寫的有趣文章,文章內直指三大娛樂經紀公司的弱點。

SM Entertainment, JYP Entertainment, and YG Entertainment are the so-called “Big 3” entertainment agencies of South Korea. With extensive planning, funding and tactical marketing, they possess a significant portion of equity in the music industry. However, even they have inevitable weaknesses.

SM Entertainment, JYP Entertainment 和 YG Entertainment即通稱的"三大"娛樂經紀公司。藉由長程的規劃、資金和市場策略在樂界佔有顯著的地位。但,即使是這三巨頭仍有著不容忽視的隱憂。

To start out, SM’s weakness lies in its extremely rigid system. After its release of male idol group, H.O.T., SM has focused on “blockbuster” idols that can be well showcased. Although systematically built on the ideal idol image, overseas music trends, chic styling, and massive amounts of publicity, the SM system is still vulnerable to that ‘1% of unpredictability’. The reason being that in the case of popular music, just ‘having the secret potion and knowing the magic spell’, does not necessarily produce a hit song.

首先,SM娛樂的問題在於呆版的系統。在推出男子偶像組合H.O.T之後,SM即聚焦於推出能引起轟動話題的"鉅資"偶像。雖然能夠有系統的建立偶像的形象、掀起海外的音樂熱潮、樹立別緻的風格和取得大量的人氣,SM的系統仍暗藏著"1%不確定性"的隱憂。原因是,在大眾音樂市場裡"知曉成功的咒語和魔法配方"並不一定代表能夠譜出熱門賣座的歌曲。

An example of this case would be newly debuted boy group, EXO. Displaying good looks, outstanding talent, endless publicity starting 100 days before their big debut, lyrics appealing to teens, and large scale music, the group possessed the formula for success, yet was unable to see results up to par with expectations.

一個現成的例子即是SM最新推出的男子團體EXO。擁有俊俏的外表、出眾的才能、出道100日前就已匯集起來的大量人氣、受青少年歡迎的歌詞、大規模鋪陳的音樂,這是一個匯集了所有成功因素的團體,但是卻沒有收到預期的結果。

Surprisingly enough, it was because they possessed all of the ideal elements which resulted in evaluations stating that the group does not stand out among the plethora of idol groups. Being so “typical” can display the group as lacking their own unique color. This is where SM’s “bold investments” can hinder the success of its’ artists, because the greater the investment, the greater the pressure is to bring in revenue. If going by the statement, ‘It is not the strong that survive, but rather the ones that survive are strong’, then with exception to BoA, there are no “strong” artists.

令人驚訝的是,這竟然是因為這個團體擁有所有偶像團體的優勢之後卻無法和其他的偶像團體作出區分。變的這麼"典型"使他們失去了自己專屬的色彩。這就是SM的"大膽投資"可能弄巧成拙阻礙了旗下藝人成功的地方,投資金額越鉅,對公司利潤回收所造成的壓力越大。換句話說"不是強者生存,而是適者就是強者",而在有了BoA的例外之後,演藝圈實在沒有能被稱為"強者"的藝人。

On the other hand, JYP’s biggest weakness lies in the head of the agency himself, Park Jin Young. His signature ‘simple yet catchy’ songs are the reasons why the Wonder Girls, 2PM, Miss A, and others are considered representatives of K-Pop; however all of the title songs have been his creations. Although it is said that Park Jin Young’s songs are picked even against the collection of songs the A&R team has compiled, they cannot deny the fact the at least three of the agency’s artists have yet to promote a title song produced by anyone other than Park Jin Young.

另一方面,JYP的最大問題在於公司的大頭,朴振英他自己。他的標誌"簡單而旋律琅琅上口"的歌曲是旗下歌手Wonder Girls, 2PM, Miss A等成為韓流代表的成功因素;不過這些藝人的主打歌也都清一色是他的作品。雖然朴振英的作品也和其他由A&R部門所搜羅來的歌曲一起進行比較,但不可否認的是JYP底下至少有三組藝人還沒能唱到朴振英以外製作人的主打歌。

The biggest problem musically would be that because the songs are produced by one individual, all of the songs can generally sound similar. Even in the case of 2PM’s Wooyoung, whose individuality should shine through his debut as a solo artist, one cannot help but notice the stylistic similarity of his recently revealed title song to the songs of 2PM.

這在音樂上造成很大的問題,因為所有的歌曲都是出自同一人之手,因此所有的歌曲同質性都很高。最新的例子即是2PM的佑榮,即使在單飛之後,主打歌仍無法反應他作為個人歌手的特色,他的音樂依舊呈現和2PM相同的風格。

Although it could be seen as a “direction of enterprise”, it can unintentionally be crippling for idol groups who are always searching for new images that appeal to audiences. In reality, six year veteran idol group Wonder Girls have yet to break out of the retro concept they created early on with songs, “Tell Me”, “So Hot”, and “Nobody”.

雖然這可以被解釋為"整體追求的方向",但也很可能在無意中使得原本應不斷追求創新形象的偶像組合在觀眾面前受到限制。最實際的例子,出道六年的Wonder Girls至今仍無法打破她們早期藉由"Tell Me","So Hot"和"Nobody"在觀眾心目中所建立的風格印象。

Last but not least, YG’s biggest weakness can be noted in their very closed system of communication. This can be seen in their relationships with broadcasting companies. YG entertainment has a particularly strong relationship with SBS compared to its relationships with KBS and MBC. Debut stages and appearances on SBS’s ‘Inkigayo’ are always a priority for groups such as Big Bang and 2NE1. As a result, KBS and MBC can seem somewhat neglected in comparison.

最後不得不提的是YG,這間公司的問題就藏在整體的溝通管道中。從他們和三大電視台的關係中可以看得出來,YG和SBS電視台有特別親密的關係,和KBS及MBC比起來更是特顯不同。Big Bang及2NE1等藝人的出道舞台和音樂節目,SBS和"人氣歌謠"永遠都有優先權,造成的KBS和MBC難以比較的結果。

When this problem turns from a simple music program problem, to the discrimination of all variety and entertainment programs, it makes it even more difficult for all other broadcasters other than SBS. SBS in reality, exclusively enjoys appearances by YG artists. During the time of Big Bang’s comeback, the broadcast station arranged an hour long special program for the group, who also appeared on many of its major variety programs, such as ‘Healing Camp’, ‘Running Man’, and ‘You & I’.

當這個問題從音樂節目轉向其他娛樂和綜藝節目時,更造成SBS以外其他電視台的困擾。當然,SBS非常獨占性的享有YG藝人所帶來的好處。Big Bang回歸時,電視台安排了整整一小時的特別節目為他們單獨宣傳,另外也讓他們在多個主要綜藝節目,例如"Healing Camp","Running man" 和" You&I" 中曝光。

This is the case not just with television, but also with newspapers, magazines, and other media. It may not be a big problem for artists that have reached a certain level of success; however that is not the case for new artists. The smallest negative matters brought up by sides that are not “alliances”, can cause a fatal blow on up and coming artists.

這也不是電視圈獨有的事件,YG和其他包括新聞、雜誌及其他媒體都有相同的問題。對已相當程度打開知名度成功的團體來說不算太大的問題,但對新進藝人來說就不是這麼一回事了。"非友邦"的一點點小動作都有可能直接導致新進藝人的失敗。

Another significant setback is that the agency is highly dependent on one artist, Big Bang. In the year 2010, Big Bang was responsible for a whopping 70.1% of YG entertainment’s total sales. This could mean that YG is more focused on Big Bang than any of its other artists, but it can also mean that if a problem were to occur with the group, the whole company could be at stake.

另一不可忽視的隱憂是,YG是一個高度倚賴單一藝人的經紀公司。這幾年的靠山是,Big Bang。2010年,公司收入的70.1%都是由Big Bang貢獻的。這意味著YG對Big Bang的關注遠超過其他旗下藝人,但也同時意味著萬一這團出了麼問題,整間公司都會因此而跟著動搖。

Did the arguments given above have you nodding in agreement or do you see things differently?

對於以上的分析,大家又有什麼樣的看法呢?

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