Along with My Life

星期四公司要辦活動，泡每天忙到想吐~
所以還沒時間寫文和回留言... ~ 但想要和大家分享一下這篇新聞~
上一篇新聞討論了稱霸偶像樂界的四大經紀公司和旗下歌手，
這一篇新聞則是在研究男女組合和音樂市場的走向~

Report Cards for idol groups revealed, which groups have been dominating this year?
檢視偶像組合的成績單，哪個組合在今年稱霸?
by carolicity - Oct 24, 2011 at 4:28 pm  

Much like last year, thus far in 2011, the Korean music industry has been dominated by idols. With top idol groups promoting overseas as part of the Hallyu wave, their influence has spread beyond Asia into Europe and South America as well.

和去年一樣，2011年至目前為止，韓國的音樂市場仍是偶像們的天下。藉由頂級組合開拓的海外市場、創造韓流效應，影響力遍及歐亞甚至南美。

With that said, the “report cards” (aka the album and digital sales) of boy groups and girl groups for this year were compared.

在這樣的狀況下，檢視一下男女組合的成績單 (唱片和電子銷售成績)。

–> Idol groups’ impact on the music industry
- > 偶像組合對音樂界的影響

According to the results of Gaon Chart this year (from January 2nd to October 1st), idols have placed 51 songs out of the top 100 songs on the digital chart.

根據Gaon Chart針對今年自1月2日起算至10月1日為止的統計數據，偶像們包辦了電子銷售榜單中最受歡迎歌曲前100首中的51首。

The idols that make up the top ranks include Hallyu’s top idol groups: T-ara, 2NE1, Big Bang, f(x), CNBLUE, B2ST, miss A, SECRET, SISTAR, etc.

上榜的偶像歌手中不乏目前站在韓流前端的偶像組合：T-ara, 2NE1, Big Bang, f(x), CNBLUE, B2ST, miss A, SECRET, SISTAR, etc.

When the album chart was reviewed, it was clear that idols had a stronger influence on album sales than in digital sales. For the album charts from the same period, idol groups had 69 albums out of the top 100, and the entire top 10 (from 1st to 10th) were all albums belonging to idol groups.

當我們查看專輯銷售數據時，很明顯偶像們在專輯的銷售成績上比電子銷售要強得多。同一時期的專輯銷售榜上，偶像組合在前百張暢銷專輯中包辦了69張，而且前10名完全由他們佔領。

–> Girl groups dominate online sales (mp3), while boy groups dominate offline sales (CD)
- > 女子組合稱霸獨佔線上銷售(mp3),男子組合稱霸實體銷售(CD)

Girl groups clearly dominated the digital charts. Out of the 51 idol group songs in the top 100, 31 (61%) of those were by girl groups.

女子組合明顯的獨占了電子銷售的榜單。51組擠進百大暢銷歌曲榜單的偶像團體中有31組(61%)是女生。

In contrast, boy groups had a strong hold over the offline or physical album sales this year. The top 10 album sales for this year (with the exception of KARA at 8th place) were all from boy groups. Super Junior, TVXQ and JYJ comprised of the the top 3 album sales this year.

和女子組合相反，男子組合強勢稱霸今年的實體銷售排行榜單。今年最暢銷的10張專輯(除了由Kara拿下的第八位)全數由男子組合包辦。Super Junior、東方神起、JYJ則分別贏得今年實體銷售的一二三名。

Choi Kang Ho, director of the Music Contents Industry Association (which runs Gaon Chart) stated, “For offline or album sales, the majority of the consumers are made up of loyal fans of idol groups rather than regular music fans… Boy groups, who have more intimate fans compared to girl groups, have been showing high album sales.”

Choi Kang Ho, Music Contents Industry Association的總監表示，"針對實體銷售的部份，大部分的消費者都是偶像團體的忠實粉絲而非一般樂迷。男子組合比女子組合擁有更多熱情的支持者，於是在銷售數字上有較好的成績。"

–> Girl groups to dominate the rest of the year
- > 女子組合主導今年後半

Girl groups are expected to continue their streak for the remainder of this year. With groups such as SNSD, Wonder Girls, T-ara, and SECRET having already made or planning to make their respective comebacks by November of this year, the fans’ anticipation has been growing.

女子組合預期將繼續主導今年後半的音樂市場。包括少女時代、Wonder Girls、T-ara和SECRET已經或已計畫在今年11月底前回歸樂壇，粉絲們已經開始引頸期盼。

In addition, the popular boy groups will all be targeting the overseas market, leaving the Korean market wide open for the girl groups to dominate.

另一方面，熱門的男子組合則將目標放在海外市場，將韓國國內市場交由女子組合們去主導。

Although there is much support for idols and their music, there has also been growing concern over the imbalance of the current music industry. One album producer stated, “With producers all jumping on the bandwagon of producing for idol groups, the idol market has become saturated… To solve the imbalance of the Korean music industry and the continuous progress of Hallyu, investments must be made in other genres.”

雖然偶像組合和他們的音樂擁有廣大的粉絲支持，但對目前音樂界失衡的現象也有許多潛在的憂心。一位專輯製作人表示，"製作人紛紛加入偶像專輯製作的大勢當中，偶像音樂的市場已經飽和。為了解決韓國音樂界這樣失序的狀況和韓流的推廣，在其他音樂類別上的投資是必要的。"

<Idols vs Non-idols Digital Market Share 偶像和非偶像的歌曲線上市場瓜分狀態>

(Survey period 調查期間: 1/2/2011 ~ 10/1/20112011, Digital Chart Top 100 百大暢銷歌曲電子榜單)

Idols 偶像: 56% (11,079,642,386 Gaon points)

Non-idols 非偶像: 44% (8,750,954,178 Gaon points)

※Gaon points 記分方式: streaming + MP3 download + BGM sales + mobile sales

<Idols vs Non-idols Album Market Share 偶像和非偶像的專輯市場瓜分狀態>

(Survey period: 1/2/2011 ~ 10/1/20112011, Album Chart Top 100 百大專輯銷售排行)

Idols 偶像: 81% (3,063,899 copies sold)

Non-idols 非偶像: 19% (707,498 copies sold)

<2011 Digital Sales Ranking 電子銷售排行>(1/2/2011 ~ 10/1/2011)

1. “I Cheated”(Feat. 박봄) – Infinity Challenge 無限挑戰 GG (G-Dragon & Park Myung Soo 朴明秀)

2. “Please” – Kyung Yeon  2. “Singing Each Others’ Songs” – Kim Bum Soo

3. “Roly Poly” – T-ara

4. “Don’t Cry Don’t Cry” – Park Bom

5. “Pinocchio (Danger)” – f(x)

6. “Lonely” –  2NE1

7. “Tonight” – Big Bang

8. “The Story Only I Didn’t Know” – IU

9. “I am The Best” – 2NE1

10. “Intuition” – CNBLUE

11. “Rainy Days” – B2ST

12. “My Heart is Beating” – K.Will

13. “Ma Boy” SISTAR

14. “Starlight Moonlight” – SECRET

15. “Good Bye Baby” – miss A

<2011 Album Sales Ranking 專輯銷售排行>(1/2/2011 ~ 10/1/2011)

1. ‘Mr. Simple’ – Super Junior

2. ‘Keep Your Head Down’ – TVXQ

3. ‘In Heaven’ – JYJ

4. ‘Big Bang 4th Mini Album’ – Big Bang

5. ‘Fiction And Fact’ – B2ST

6. ‘Break Down (EP)’ – Kim Hyun Joong

7. ‘First Step’ – CNBLUE

8. ‘STEP’ – KARA

9. ‘Mr. Simple The 5th Album Repackage (A-Cha)’ – Super Junior

10. ‘Hands Up’ – 2PM

11. ‘Big Bang Special Edition’ – Big Bang

12. ’2NE1 2nd Mini Album’ – 2NE1

13. ‘Infinity Challenge West Coast Highway 無限挑戰西海岸高速公路音樂祭’ – Various Artists

14. ‘Take A Deeper Look (EP)’ – Jay Park

15. ‘Pinocchio’ – f(x)

Source + Photo: Herald Biz via Naver, ALLKPOP

其實如果對照這幾份榜單，很明顯四大經紀公司還是有很強的影響力。
這些榜上有名的團體幾乎都是四大經紀公司旗下的歌手。

也就是說，獎杯拿走、重要的是實際進帳的錢也多。
因為這幾家的歌手擁有數量龐大的粉絲群，掏錢的衣食父母多，自然名次就能排的上前面。

無限挑戰算是個例外，綜藝節目的special project能夠吸引這麼多樂迷關注，只能說節目真的很成功。

不過需要多一點的變化也是事實。偶像音樂有種統一的趨勢~ 太過討好大眾容易失去多元性~
其實聽眾也是可以被教育的~ 再者，流行本來就是人多湊熱鬧嘛~
如果這些粉絲眾多的頂級歌手願意作多一點不同的嘗試，也許我們就能夠聽到更多不同的好音樂了~