SM Entertainment to develop an entertainment complex by delacroix on April 28, 2011 at 11:16 am
SM Entertainment, in a consortium along with two real estate development companies, Fides and M Studio City, have been selected as developers of a new visual-cultural-recreational complex (yeah man, seriously, that’s what they named that thing), titled “Jo Kam Do“, literally meaning, “Bird’s Eye View”.
SM娛樂聯合兩家不動產建設公司Fides和M Studio City，被選為新視覺-文化-娛樂中心 (英文真的是這樣寫的~) "Jo Kam Do(韓語發音)"意即"鳥瞰世界(泡自己翻的，非官方正式名稱)"的承包商。
Now here comes the wall of text about basic info of the place: City of Munkyung in Northern Kyungsang province, where the complex will be built, selected the three companies for development of its ambitious project. The complex will cost Munkyung 43 billion Won ($40 million U.S.) and the total area of 888,168㎡ will be divided up into three sectors; Sae Jae, Ga Eun, Ha Nae, with construction of Sae Jae beginning this year. The first sector, planned to be complete within the first half of 2012, will include indoor and outdoor filming studios, recreational facilities such as spa and water park, visual section with stages for performances and facilities for autograph sessions, and so on.
接下來我們來看看有關這件案子的基本資料：這座嶄新的娛樂中心將座落於慶尚北道的聞慶市，由上述三間公司承包這件野心勃勃的計畫。聞慶為這件建案將斥資4000萬美金，開拓888,168平方公尺的土地。娛樂中心將分為Sae Jae, Ga Eun, Ha Nae三期建設，第一期計畫Sae Jae將在今年開工並預計於2012的上半年完工，建設內容包括室內及室外的拍攝工作室、娛樂設施 (例如 spa和水上樂園)、視覺部門 (包括表演舞台和簽名會場) 等等。
Now is the more relevant part for those of you that are wondering where SM comes into all of this.
Since this park is being built in the countryside far away from Seoul, Korea’s capital that is famously holding close to half of the national population in its area, it needs to differentiate itself from other theme parks and recreational complexes in order for people from Seoul to travel down there and keep the area alive by feeding it cash. That, is where our friends in the idol business come in; as they provide the complex with the contents of their company. Different zones named after their celebrities, including, but not limited to, SNSD, TVXQ, Super Junior, SHINee, f(x), and BoA, will be offering fan meetings and autograph sessions.
There is also a plan to have the stars stay at the hotel in the complex and then name the room that they stayed in after them, so that their fans would want to stay in the same room their idol did.
Might sound a bit weird or creepy, but hey, there are people out there that are willing to spend extra just so they can sleep in the same bed that Changmin or Yuri did. In short, SM’s involvement is to spice the complex up with some flavour of its idols.
SM is not the only entertainment industry representative in the game though; movie director Kang Jae Kyu is to take part in this project as a shareholder and shoot his movies in the studios in this complex. Mr. Kang was the director of Tae Guk Gi: The Brotherhood of War, the 4th highest-grossing film in Korean history, so I guess we can say he is pretty famous… making him a strong ally.
The city of Munkyung doesn’t really have many tourist attractions, and the complex is planned around the concept that it will create itself; that is, unlike the traditional method of putting hotels/restaurants/bars where a tourist attraction already exists (like a beach or a hot spring), they’re building the tourist attraction themselves along with all those other things – like a Disney Land.
In this case, the major attraction isn’t Mickey and Snow White; it is what SM has to offer. It is really up to them to get people down there and spend money. Will Jo Kam Do become a major attraction and a centre of hallyu wave, or will we end up studying about it in business class as a case of complete failure? Whatever the result may be, I look forward to writing about this baby in future.
以這個計畫來說，主要的賣點不是米奇和白雪公主，而是SM所提供的娛樂。他們將是吸引人群消費最主要的關鍵。"鳥瞰世界"真的能成為未來的熱門觀光景點和韓流中心嗎? 又或者它將會變成我們以後在商學院教科書上必讀的失敗經典? 不管結果如何，且讓我們拭目以待吧~
Source: AJ News, allkpop via Nate
而且最近不是包括KeyEast, AMENT, Star J Entertainment, SM Entertainment, YG Entertainment, 和 JYP Entertainment 六家經紀公司要合作成立"United Asia Management"嗎?? 那直接跟那UAM簽約不是更好? 可以一下搜括六家的偶像~ 人更多~ 要變成韓流的中心也更穩固~